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Welcome to VAST BUZZ!
Our database features thousands of daily and highlight case studies on the most creative and engaging online extensions for TV shows, digital marketing campaigns, web originals, and branded storytelling on digital platforms. Get inspired by browsing through our recently added case studies or search for cases related to specific shows, social networks, brands, or broadcasters. We help you answer questions about how international broadcasters, brands, and video platforms are using social media to create vast buzz or what social activations they’ve launched to promote and extend shows, including examples of great brand storytelling, product integration, and the most engaging campaigns.
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Featured Highlight Cases
A HEIST WITH MARKIPLIER
A HEIST WITH MARKIPLIER
INTERACTIVE
WEB ORIGINAL
Up for an adventure? Your mission is to pull off a heist with Markiplier, one of America's most popular YouTubers. The catch? You're calling the shots and the heist's success is in your hands. Join us as we explore YouTube's first choose-your-own-adventure "A Heist with Markiplier".
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STREAMING WARS
STREAMING WARS
BRANDED
WEB ORIGINAL
The fight is on! Between streaming services, that is. In addition to industry oldies Netflix and Prime Video, two new big-player-services launched in November. And more are in the works. But who has the best content, the most users, and the lowest prices? Let the streaming wars begin.
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#MARCHFORSISTERHOOD
#MARCHFORSISTERHOOD
COMMUNITY
INTERACTIVE
PROMOTION
SOCIAL MEDIA
#MarchForSisterhood was the first-ever all-digital global march and created an unprecedented online community of people discussing today's most important issues. This just goes to show that there is no force more powerful than women determined to rise. Who run the world? Girls!
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NEW COKE MEETS STRANGER THINGS
NEW COKE MEETS STRANGER THINGS
BRANDED
MERCHANDISE
Is it the '80s again or why is New Coke back in town? Well, it is in Hawkins, Indiana! In honor of Netflix's third season of "Stranger Things", Coca-Cola jumped on the hype and brought back the revised recipe of its sugary drink for a limited time - despite negative reactions back in the day. Talk about the Upside Down meeting some impressive marketing.
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SYFY'S ELEVEN ELEVEN
SYFY'S ELEVEN ELEVEN
AR/MR/VR
GAME
INTERACTIVE
Set in the futuristic world of Kairos Linea, the multi-linear scripted narrative "Eleven Eleven" showcases the cutting-edge of VR storytelling. Discover the universe, test out different experience modes, and relive the same 11 minutes and 11 seconds from different perspectives in Syfy's new immersive VR experience
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EVA STORIES
EVA STORIES
PROMOTION
SOCIAL MEDIA
TRANSMEDIA
What if Instagram existed during the Holocaust? "Eva Stories" is a provocative effort to educate the social media generation about these tragic historical events. However, the initiative's disruptive nature and controversial subject-matter have sparked discussion around the world.
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LOOKS LIKE SHIT. BUT SAVES MY LIFE.
LOOKS LIKE SHIT. BUT SAVES MY LIFE.
COMMUNITY
SOCIAL MEDIA
TRANSMEDIA
"Looks like shit. But saves my life" - Yes, you read that correctly. It's the title of a campaign by a government agency and Germany's Next Topmodel featuring half-naked models wearing helmets to promote bicycle safety among young people. It's provocative on so many levels, so naturally, we had to take a closer look.
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#QUESTFORTHETHRONE
#QUESTFORTHETHRONE
COMMUNITY
INTERACTIVE
OUTDOOR
SOCIAL MEDIA
Six Iron Throne replicas hidden in six different countries: A "Game of Thrones"-themed scavenger hunt invited fans around the globe to show just how far they were willing to go #ForTheThrone. This week's VAST BUZZ Highlight Case examines HBO's #QuestForTheThrone promotion.
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VAST BUZZ at a Glance
Discover the best of VAST BUZZ’s curated content! Here you’ll find featured or recently added brands, formats, agencies, platforms, and broadcasters as well as daily and highlight cases pertaining to an overarching topic, e.g. best-ofs, editorial staff picks, recent promotions for a new season of a popular show, major sporting, and cultural events, industry-related conferences and trade fairs, or inspiring activations, extensions, and campaigns.
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Media Buzz Consulting