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Our database features thousands of daily and highlight case studies on the most creative and engaging online extensions for TV shows, digital marketing campaigns, web originals, and branded storytelling on digital platforms. Get inspired by browsing through our recently added case studies or search for cases related to specific shows, social networks, brands, or broadcasters. We help you answer questions about how international broadcasters, brands, and video platforms are using social media to create vast buzz or what social activations they’ve launched to promote and extend shows, including examples of great brand storytelling, product integration, and the most engaging campaigns.
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TODAY AT APPLE [AR]T WALK
TODAY AT APPLE [AR]T WALK
AR/MR/VR
BRANDED
INTERACTIVE
As part of its 'Today at Apple' creative sessions, the tech giant has teamed up with New York's New Museum to launch the augmented reality session [AR]T Walk. The project takes visitors on walking tours through six major cities, lets them experience unique AR installations, and take part in creative lab sessions in dedicated Apple Stores. The experiences take place in San Francisco, New York, Hong Kong, London, Paris, and Tokyo starting August 10, 2019. With the project, Apple aims to make AR technology more consumer-friendly and establish the Apple Stores as places that bring communities together.
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POUSSEY WASHINGTON FUND
POUSSEY WASHINGTON FUND
COMMUNITY
PROMOTION
Celebrating the seventh and final season of "Orange Is the New Black", the creative team behind Netflix's hit comedy prison drama launched the Poussey Washington Fund to support different non-profit organizations. Named after the fictional character played by actress Samira Wiley, the crowdfunding effort on GoFundMe backs advocacy groups like Freedom for Immigrants, the ARC or A New Way of Life, which fight for issues like immigrants’ rights, social and criminal justice reform. The charities aim to help those affected by prison, especially women. The final season of OITNB launched worldwide on Netflix on July 26, 2019.
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DISCOVERY AWAY MISSION
DISCOVERY AWAY MISSION
GAME
INTERACTIVE
AR/MR/VR
San Francisco-based virtual reality startup Sandbox VR and CBS Interactive have partnered on the world’s first fully-licensed, free-roam "Star Trek" experience. This Holodeck virtual reality experience called 'Star Trek Discovery: Away Mission' is scheduled to launch at Sandbox VR’s Hong Kong and San Francisco Bay area locations in the fall, with Los Angeles, New York, Austin, San Diego, and Chicago to follow later in the year. A global rollout is expected by early 2020.
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CENTRAL PERK COFFEE
CENTRAL PERK COFFEE
BRANDED
MERCHANDISE
PROMOTION
On July 22, 2019, The Coffee Bean & Tea Leaf announced that it has partnered with Warner Bros. Consumer Products to celebrate the 25th anniversary of the iconic series "Friends". To commemorate the milestone, The Coffee Bean & Tea Leaf created special edition Central Perk Coffee and Central Perk Tea products — Central Perk Medium Roast, Central Perk Dark Roast, and Central Perk Tea — named after the show's legendary coffee shop. The "Friends"-inspired coffee products are available for purchase online and in retail stores starting on July 31 through the end of summer.
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VAST BUZZ at a Glance
Discover the best of VAST BUZZ’s curated content! Here you’ll find featured or recently added brands, formats, agencies, platforms, and broadcasters as well as daily and highlight cases pertaining to an overarching topic, e.g. best-ofs, editorial staff picks, recent promotions for a new season of a popular show, major sporting, and cultural events, industry-related conferences and trade fairs, or inspiring activations, extensions, and campaigns.
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BROOKLYN 99 ESCAPE ROOM
BROOKLYN 99 ESCAPE ROOM
COMMUNITY
INTERACTIVE
OUTDOOR
PROMOTION
NBC set up an immersive experience to promote its sitcom about misfit cops called "Brooklyn Nine-Nine" at the 2019 San Diego Comic-Con, which ran from July 18-21, 2019. The experience is part escape room part and comedy act. It not only allowed visitors to explore rebuilt sets from the show but encouraged them to take part in a series of activities.
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#MOREROLEMODELS
#MOREROLEMODELS
BRANDED
PROMOTION
Because this year marks the 50th anniversary of the moon landing, Barbie and the European Space Agency (ESA) have partnered to inspire girls to become the next generation of astronauts, engineers, and space scientists. The ‘#MoreRoleModels’ campaign is part of Mattel’s larger initiative called ‘The Dream Gap Project’ which was launched at the beginning of 2019. Its goal is to highlight empowering female role models to show girls they can be anything.
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LEVI’S X STRANGER THINGS
LEVI’S X STRANGER THINGS
BRANDED
MERCHANDISE
PROMOTION
Levi’s has partnered with the Netflix series "Stranger Things" on a collection of men’s and women’s products, many of are worn by two fan-favorites on the show – the characters of Eleven and Dustin – in season three. The collection launched on July 1, 2019, and is available online at levi.com and in Levi’s stores.
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GOOD MORNING WORLD
GOOD MORNING WORLD
BRANDED
COMMUNITY
INTERACTIVE
UGC
Tourism New Zealand has launched its new global brand marketing campaign '100% Pure Welcome – 100% New Zealand' via Special Group. In a global gesture of welcome, New Zealanders are opening their hometowns to the world, with locals from across the entire country sharing a 'Good Morning World' welcome message from their very own sunrise, every day for the next year. The first 'Good Morning World’ welcome message was shared on the @goodmorningworldnz Instagram account on June 16, 2019.
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