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Our database features thousands of daily and highlight case studies on the most creative and engaging online extensions for TV shows, digital marketing campaigns, web originals, and branded storytelling on digital platforms. Get inspired by browsing through our recently added case studies or search for cases related to specific shows, social networks, brands, or broadcasters. We help you answer questions about how international broadcasters, brands, and video platforms are using social media to create vast buzz or what social activations they’ve launched to promote and extend shows, including examples of great brand storytelling, product integration, and the most engaging campaigns.
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THE UNTOLD STORY OF HAWKINS
THE UNTOLD STORY OF HAWKINS
BRANDED
COMMUNITY
INTERACTIVE
Fans of London's Secret Cinema and Netflix's "Stranger Things" can rejoice. The company behind the immersive theatrical experiences teamed up with the streaming giant for a themed "Stranger Things" event. In 'The Untold Story of Hawkins', attendees can enjoy their favorite moments from the popular sci-fi mystery show and explore the secrets of Hawkins, Indiana. The experience will run in an undisclosed London location from November 13, 2019, through February 23, 2020.
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PLUS UP YOUR DAY
PLUS UP YOUR DAY
OUTDOOR
PROMOTION
Disney is going big for the launch of its new streaming platform Disney+. On November 12, 2019, the media giant teamed up with different brands to celebrate the launch by offering special deals and experiences across the country at a special 'Plus Up Your Day' event. These included different events at locations in New York and Los Angeles, as well as nationwide promotional offers. Disney+ is now available in the U.S., Canada, and the Netherlands, with other territories set to follow in 2020.
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DOCTOR WHO: THE EDGE OF TIME
DOCTOR WHO: THE EDGE OF TIME
AR/MR/VR
GAME
INTERACTIVE
Following the release of its animated virtual reality experience called 'Doctor Who: The Runaway', the BBC launched the new "Doctor Who"-themed VR video game 'Doctor Who: The Edge of Time' on November 12, 2019. It was developed by Maze Theory and published by PlayStackSeptember for multiple consoles such as PlayStation VR, Steam VR, Oculus, Vive, and Vive Port. The VR game will bridge the time until the next season of the popular sci-fi series is scheduled to premiere in early 2020.
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INCITE INC.
INCITE INC.
COMMUNITY
INTERACTIVE
OUTDOOR
PROMOTION
As a promotional stunt for the upcoming season of "Westworld", HBO launched the mysterious tech company Incite Inc. On November 9, 2019, visitors of the Wired25 event in San Fransisco could take a closer look at the company's booth, talk to representatives, and browse their products. They included mood-changing limbic tabs, ear cuffs prototypes, or AR glasses. The promotion is also accompanied by an interactive microsite and dedicated company-launch-teaser trailer. "Westworld's" third season is set to return in 2020.
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VAST BUZZ at a Glance
Discover the best of VAST BUZZ’s curated content! Here you’ll find featured or recently added brands, formats, agencies, platforms, and broadcasters as well as daily and highlight cases pertaining to an overarching topic, e.g. best-ofs, editorial staff picks, recent promotions for a new season of a popular show, major sporting, and cultural events, industry-related conferences and trade fairs, or inspiring activations, extensions, and campaigns.
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WATCHMEN PODCAST
WATCHMEN PODCAST
TRANSMEDIA
HBO has created an official podcast to accompany its popular "Watchmen" series. It is hosted by Craig Mazin and series writer and executive producer Damon Lindelof. The 'Official Watchmen Podcast' is produced by HBO in conjunction with Pineapple Street Studios. It is available on all major podcast platforms, including YouTube, Spotify, Apple Podcast, Stitcher, and Google Play. 'The Official Watchmen Podcast' premiered on November 3, 2019.
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A HEIST WITH MARKIPLIER
A HEIST WITH MARKIPLIER
INTERACTIVE
WEB ORIGINAL
YouTube is diving into interactive entertainment with its new YouTube Original entitled "A Heist with Markiplier". The choose-your-own-adventure show stars popular YouTuber and gaming personality Markiplier (Mark Fischbach) and lets viewers lead him through a heist. The interactive film is produced by Markiplier and Rooster Teeth. Executive producers include Mark Fischbach himself and Rooster Teeth’s Matt Hullum, Burnie Burns, and Ryan P. Hall. The show debuted to the YouTube Originals channel on October 30, 2019.
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#THROWBACK89
#THROWBACK89
INTERACTIVE
NEWS
SOCIAL MEDIA
On November 9, 1989, the world watched as the Berlin Wall came down. On the occasion of the 30th anniversary of this historic event, the German news program Tagesschau launched "#Throwback89". Reminiscent of "Eva Stories", which was published in May, the interactive experience imagines a young woman living through the events of 1989 and sharing her thoughts via Instagram Stories. The experience kicked off on the official Tagesschau Instagram account on October 19, 2019, and will conclude on November 9.
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ROCKET LEAGUE HAUNTED HALLOWS
ROCKET LEAGUE HAUNTED HALLOWS
BRANDED
GAME
For this year's Halloween season, Psyonix is bringing a themed "Stranger Things" experience to its soccer-racing game Rocket League. From October 14 through November 11, 2019, players can take part in the "Haunted Hallow" event, which comes with themed battle cars, "Stranger Things" prizes, and of course the Mind Flayer. The third season of the popular Netflix drama premiered on July 4, and the streaming platform announced a fourth one in September. Rocket League is available for Mac, Nintendo Switch, PlayStation 4, Windows PC, and Xbox One.
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