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Our database features thousands of daily and highlight case studies on the most creative and engaging online extensions for TV shows, digital marketing campaigns, web originals, and branded storytelling on digital platforms. Get inspired by browsing through our recently added case studies or search for cases related to specific shows, social networks, brands, or broadcasters. We help you answer questions about how international broadcasters, brands, and video platforms are using social media to create vast buzz or what social activations they’ve launched to promote and extend shows, including examples of great brand storytelling, product integration, and the most engaging campaigns.
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#VEGASWORLD AT CES 2020
#VEGASWORLD AT CES 2020
OUTDOOR
PROMOTION
To promote season 3 entitled 'The New World' of its popular science fiction series "Westworld" set to return in early 2020, HBO hosted an exclusive, invitation-only Incite, Inc. keynote dinner at the Consumer Electronics Show (CES) in Las Vegas. This event builds upon the November 2019 activation, in which HBO created the fictitious tech company Incite, Inc. for the Wired25 event in San Fransisco. The new activation called '#VegasWorld' war organized by creative agency Giant Spoon and took place in the evening on January 7. CES runs from January 7 to 10, 2020.
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AVENUE 5 SPACE-CATION
AVENUE 5 SPACE-CATION
INTERACTIVE
PROMOTION
Ahead of the launch of its newest sci-fi comedy entitled "Avenue 5", HBO has created a series-themed website to promote the show. It is essentially a travel website where potential passengers can explore the various luxury cruise options the Judd Company offers aboard its Avenue 5 spaceship. The first episode of the series is set to air on HBO on January 19, 2020. The website also includes a flight tracker with a countdown to boarding that coincides with the series’ premiere date.
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COSMOPOLITAN WATCH PARTY
COSMOPOLITAN WATCH PARTY
BRANDED
COMMUNITY
INTERACTIVE
WEB ORIGINAL
Women's magazine Cosmopolitan teamed up with the Google News Initiative, the News Lab, to invite fans to an exclusive, interactive Watch Party. Beginning at midnight on December 26, 2019, fans of Netflix's original thriller "You" can start binging season 2 and join the virtual watch party through their smartphones. The branded experience will serve interactive quizzes, interviews, and behind-the-scenes information at key points during the show. The watch party takes place on a mobile web page built by Google News Lab using a separate CMS.
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#HBONACCXP
#HBONACCXP
INTERACTIVE
OUTDOOR
PROMOTION
Between December 5 and 8, 2019, HBO attended the Brazilian convention CCXP in São Paulo with interactive experiences and activations for fans. In addition to panel discussions with stars and creators, the event included costumes, installations, and immersive attractions for its three flagship series: newcomers "Watchmen" and "His Dark Materials", which premiered October 20 and November 3 respectively, as well as veteran show "Westworld", which returns for its third season in 2020.
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VAST BUZZ at a Glance
Discover the best of VAST BUZZ’s curated content! Here you’ll find featured or recently added brands, formats, agencies, platforms, and broadcasters as well as daily and highlight cases pertaining to an overarching topic, e.g. best-ofs, editorial staff picks, recent promotions for a new season of a popular show, major sporting, and cultural events, industry-related conferences and trade fairs, or inspiring activations, extensions, and campaigns.
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ONE MARVELOUS NIGHT IN VEGAS
ONE MARVELOUS NIGHT IN VEGAS
BRANDED
COMMUNITY
OUTDOOR
PROMOTION
Celebrating the launch of season 3 of Amazon Prime Video's popular comedy original series "The Marvelous Mrs. Maisel", the streaming service teamed up with hop-on jet service JSX for the 'One Marvelous Night in Vegas' experience. 20 superfans were invited for an all-expenses-paid trip to Las Vegas on the day of the premiere on December 5, 2019, and attend an exclusive Las Vegas show performance. The trip also included air travel on a customized JSX plane, different photo ops, complimentary drinks, goodie bags, and much more.
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CÉLINE DION X INSTA SHOPPING
CÉLINE DION X INSTA SHOPPING
APP
BRANDED
PROMOTION
SOCIAL MEDIA
To promote its new in-app shopping features, Instagram debuted a 60-second spot starring influencer and singer Celine Dion. The shoppable video shows the singer looking at the image-messaging app as she sings her hit "It's All Coming Back to Me Now" amid a curated selection of clothing items and accessories that users can buy through Instagram. The features were announced in the Instagram blog on December 4, 2019.
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HALL OF HEROES
HALL OF HEROES
AR/MR/VR
COMMUNITY
PROMOTION
St. Jude Children's Research Hospital teamed up with Facebook Technologies, Flight School, and creative agency BBDO New York on an interactive virtual reality experience called "Hall of Heroes" to celebrate the courage of past St. Jude patients and raise additional funding and awareness for cancer research. The campaign was announced on a dedicated website, the Oculus blog, and the project partners' social media channels. The experience debuted on December 3, 2019, and is available on the Oculus Quest platform.
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NAT GEO EXPLORE VR
NAT GEO EXPLORE VR
APP
AR/MR/VR
INTERACTIVE
National Geographic has teamed up with Oculus and Force Field Entertainment to create a new virtual reality experience app called "National Geographic Explore VR". The app was released with the launch of Oculus Quest on May 21, 2019. The app's interactive experiences take users on adventures to extreme places on the planet. The first experience brought users on an expedition to Antarctica and the second will take them to the Inca citadel of Machu Picchu deep in the Peruvian Andes. The second adventure is scheduled to be released on November 27, 2019.
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