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Welcome to VAST BUZZ!
Our database features thousands of daily and highlight case studies on the most creative and engaging online extensions for TV shows, digital marketing campaigns, web originals, and branded storytelling on digital platforms. Get inspired by browsing through our recently added case studies or search for cases related to specific shows, social networks, brands, or broadcasters. We help you answer questions about how international broadcasters, brands, and video platforms are using social media to create vast buzz or what social activations they’ve launched to promote and extend shows, including examples of great brand storytelling, product integration, and the most engaging campaigns.
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Featured Highlight Cases
CLUBHOUSE: ONE-TRICK PONY OR HERE TO STAY?
CLUBHOUSE: ONE-TRICK PONY OR HERE TO STAY?
COMMUNITY
SOCIAL MEDIA
There's a new kid on the social media block: an exclusive social audio app called Clubhouse. If you don't know, then you probably weren't invited. Don't worry, we've gotcha covered. Here's everything we know about the newcomer so far.
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2020 ELECTION: A CALL TO ARMS
2020 ELECTION: A CALL TO ARMS
COMMUNITY
SOCIAL MEDIA
TRANSMEDIA
Out with the old, in with the new! The recent inauguration of President Biden and Vice President Harris ends one of the most exciting (and most followed) election cycles in American history. Now that it's over, we're able to take a deep dive into various 2020 election efforts launched by social media platforms, broadcasters, and streamers.
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STREAMING FOR EUROPE
STREAMING FOR EUROPE
WEB ORIGINAL
The streaming wars are entering the next level! With its recent launch in Europe, Disney+ is continuing to take on the streaming giants Netflix and Amazon Prime Video in even more territories. But 100 days on, how is it faring? Did the hype last or is it just one of many now? And how is Apple TV+ doing? Streaming for Europe, take two!
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CES INCITE KEYNOTE EVENT
CES INCITE KEYNOTE EVENT
COMMUNITY
OUTDOOR
PROMOTION
What happens in Vegas stays on Incite's servers. At CES 2020, journalists were invited to a special event hosted by Westword's fictional company Incite. As the company unveiled its new strategy engine, guests were served dinner. The main course: their own data. Welcome to #VegasWorld!
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THE RISE OF PODCASTS
THE RISE OF PODCASTS
AUDIO
COMMUNITY
Video... eh, podcasts killed the radio star! Once upon a time, the radio was the most popular medium in most households. From smart speakers to music streaming, the audio industry has since come a long way. Now, it seems radio is dead. The latest trend? Podcasts! So, get those headphones on and let's take a listen!
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A HEIST WITH MARKIPLIER
A HEIST WITH MARKIPLIER
INTERACTIVE
WEB ORIGINAL
Up for an adventure? Your mission is to pull off a heist with Markiplier, one of America's most popular YouTubers. The catch? You're calling the shots and the heist's success is in your hands. Join us as we explore YouTube's first choose-your-own-adventure "A Heist with Markiplier".
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STREAMING WARS
STREAMING WARS
BRANDED
WEB ORIGINAL
The fight is on! Between streaming services, that is. In addition to industry oldies Netflix and Prime Video, two new big-player-services launched in November. And more are in the works. But who has the best content, the most users, and the lowest prices? Let the streaming wars begin.
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#MARCHFORSISTERHOOD
#MARCHFORSISTERHOOD
COMMUNITY
INTERACTIVE
PROMOTION
SOCIAL MEDIA
#MarchForSisterhood was the first-ever all-digital global march and created an unprecedented online community of people discussing today's most important issues. This just goes to show that there is no force more powerful than women determined to rise. Who run the world? Girls!
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VAST BUZZ at a Glance
Discover the best of VAST BUZZ’s curated content! Here you’ll find featured or recently added brands, formats, agencies, platforms, and broadcasters as well as daily and highlight cases pertaining to an overarching topic, e.g. best-ofs, editorial staff picks, recent promotions for a new season of a popular show, major sporting, and cultural events, industry-related conferences and trade fairs, or inspiring activations, extensions, and campaigns.
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Media Buzz Consulting